Home
About
Pricing
FAQ
Enroll
Contact
Select Page
Home
Courses
SEO for Photographers: The Complete Course
Curriculum
11 Sections
55 Lessons
Lifetime
Expand all sections
Collapse all sections
Module 1 - How Search Engines Work
4
1.1
1.1 What Google Is Actually Trying to Do
1.2
1.2 The Three Pillars of SEO
1.3
1.3 How Google Crawls and Indexes Your Site
1.4
1.4 Understanding Search Intent
Module 2 - Keyword Research
5
2.1
2.1 Why Keyword Research Is the Foundation of Everything
2.2
2.2 The Anatomy of a Photography Keyword
2.3
2.3 How to Find Your Keywords
2.4
2.4 Understanding Search Volume and Keyword Difficulty
2.5
2.5 Building Your Keyword Map
Module 3 - On-page SEO
9
3.1
3.1 What Is On-Page SEO?
3.2
3.2 Page Titles (Title Tags)
3.3
3.3 Meta Descriptions
3.4
3.4 Header Tags (H1, H2, H3)
3.5
3.5 Body Copy — How Much Text Do You Need?
3.6
3.6 Image Optimization
3.7
3.7 URL Structure
3.8
3.8 Internal Linking
3.9
3.9 Schema Markup (Structured Data)
Module 4 - Website Structure
6
4.1
4.1 The Ideal Photography Website Structure
4.2
4.2 Mobile Optimization
4.3
4.3 Page Speed
4.4
4.4 HTTPS / SSL Certificate
4.5
4.5 XML Sitemap
4.6
4.6 Fixing Broken Links and Redirect Errors
Module 5 - Local SEO
6
5.1
5.1 Why Local SEO Is Your Biggest Opportunity
5.2
5.2 Google Business Profile — Your Most Important Local SEO Asset
5.3
5.3 The Power of Google Reviews
5.4
5.4 NAP Consistency
5.5
5.5 Local Citations and Directories
5.6
5.6 Location Pages — Targeting Multiple Cities
Module 6 - Content Marketing/Blogging
4
6.1
6.1 Why Blogging Matters for Photographers
6.2
6.2 The Two Types of Blog Posts for Photographers
6.3
6.3 How to Write a Blog Post That Ranks
6.4
6.4 Building a Blog Content Calendar
Module 7 - Tracking & Analytics
5
7.1
7.1 Google Search Console — Your SEO Command Center
7.2
7.2 Google Analytics — Understanding Your Traffic
7.3
7.3 Rank Tracking
7.4
7.4 How Long Does SEO Take?
7.5
7.5 Monthly SEO Checklist
Module 8 - Link Building
4
8.1
8.1 Why Backlinks Matter
8.2
8.2 The Easiest Backlinks to Get
8.3
8.3 What Makes a Good Backlink
8.4
8.4 The Long-Term Approach
Module 9 - Advanced Strategies
5
9.1
9.1 Targeting Destination Weddings and Elopements
9.2
9.2 FAQ Pages and Featured Snippets
9.3
9.3 Voice Search Optimization
9.4
9.4 Video SEO
9.5
9.5 Staying Current with Algorithm Updates
Module 10 - Your 90 Day Action Plan
1
10.1
90 Day Checklist
Bonus Module: SEO + Session — The Full-Circle Booking System
6
11.1
What is Session?
11.2
Bonus 1: Optimizing Your Session Booking Page for Google
11.3
Bonus 2: Connecting Session to Your Google Business Profile
11.4
Bonus 3: Using Session to Automate Your Google Review Strategy
11.5
Bonus 4: Connecting the Dots — Session Data Meets Google Analytics
11.6
Bonus 5: Your Session Booking Page as a Content Hub
This content is protected, please
login
and
enroll
in the course to view this content!
Modal title
Main Content